Fundamentals
Startup PR 101: Getting Press Without an Agency
Learn startup PR from scratch. Complete guide to getting press coverage without hiring an expensive agency.
The complete PR playbook for startup founders. Learn how to write pitches that get opened, build journalist relationships, and land coverage in top publications.
Everything you need to get press coverage, from your first pitch to measuring success.
Learn startup PR from scratch. Complete guide to getting press coverage without hiring an expensive agency.
Write press releases that get picked up. Step-by-step guide with templates and real examples.
4 TemplatesBuild a targeted media list that gets results. Learn how to find journalists who cover your industry.
1 TemplateWrite pitch emails journalists actually read. 7 proven templates with real examples and subject line formulas.
7 TemplatesCreate a professional media kit that impresses journalists. Complete guide with templates and examples.
3 TemplatesMaster HARO for free press coverage. Learn how to craft winning responses and get quoted in major publications.
4 TemplatesMaximize your funding announcement coverage. Complete playbook for seed, Series A, and beyond.
3 TemplatesCoordinate PR for maximum launch day impact. Hour-by-hour playbook for timing and amplification.
2 TemplatesHandle PR crises before they destroy your startup. Preparation guide and response frameworks.
3 TemplatesBuild lasting relationships with journalists who cover your industry. Become a trusted source.
Master the timing of your PR efforts. Learn the best days, times, and seasons to pitch journalists.
1 TemplateMeasure what matters in PR. Learn how to track coverage quality, media value, and prove ROI.
2 TemplatesCopy-paste templates, scripts, and spreadsheets to jumpstart your PR efforts.
Product launch, funding announcement, partnership, and milestone templates ready to customize.
Get Templates7 proven pitch email templates with subject line formulas and follow-up sequences.
Get TemplatesOrganize your journalist contacts with our tracking spreadsheet template.
Get TemplateWe believe every startup deserves press coverage, regardless of budget.
StartupPRPlaybook was created for founders who want to tell their story but can't afford $10,000/month agency retainers. Our guides are based on real tactics that have helped startups land coverage in TechCrunch, Forbes, The Verge, and more.
Every template has been tested. Every strategy has been proven. No fluff, no theory—just actionable playbooks you can use today.