The Perfect Pitch Email: Templates That Get Opened

For Funding Announcements

• "$[X]M for [brief company description]"
• "[Investor] backs [company category] startup"
• "Exclusive: [Company] Series A"

For Product Launches

• "New: [Product] does [key benefit]"
• "[Company] launches [product type] for [audience]"
• "Story idea: [trend] meets [your solution]"

For Trends/Commentary

• "Data on [trend you're tracking]"
• "Re: your [topic] coverage"
• "Source for [topic they cover]"
• "Quick thoughts on [recent news]"

For Expert Commentary

• "Expert available: [topic]"
• "Founder perspective on [news event]"
• "[X] years in [industry]: thoughts on [trend]"

Generic Strong Openers

• "Story: [compelling hook in 3-4 words]"
• "For [Publication]: [angle]"
• "Quick pitch: [topic]"
• "Thought you'd find this interesting"

Pitch Structure Template

Subject: [Hook + Relevance]

Hi [Name],

[Opening line with personalization - reference their work]

[Hook: 1-2 sentences on why this matters now]

[Substance: 2-3 sentences on what the story is]

[Proof: 1-2 sentences on credibility/traction]

[Ask: What you're offering - interview, exclusive, data]

Happy to share more details or jump on a quick call.

[Your name]
[Title, Company]
[Phone - optional]
          

Template 1: Product Launch Pitch

Subject: New: [Product] automates [task] for [audience]

Hi [Name],

Your recent piece on [related topic] was spot-on about [specific point].

We just launched [Product]—it [key capability] for [target users]. Think [simple analogy or comparison].

What makes it different: [2-3 bullet points]
- [Unique feature 1]
- [Unique feature 2]
- [Key metric or result]

We've already got [traction metric], and [notable customer/investor] just [action].

Would love to give you early access or set up a quick demo. Interested?

[Name]
          

Template 2: Funding Announcement Pitch

Subject: Exclusive: $[X]M for [one-line company description]

Hi [Name],

Quick exclusive for you—we're announcing our $[X]M [round type] on [date], led by [lead investor].

[Company] is [what you do]. We've [key traction: users, revenue, growth]. [Notable investor/angel] also joined the round.

The story beyond the funding: [Why this matters—market trend, problem being solved, unique angle].

I can offer you the exclusive if you're interested. Happy to jump on a call [date/time] or whenever works for you.

Press materials and founder availability at your convenience.

[Name]
          

Template 3: Trend/Newsjacking Pitch

Subject: Data on [trend topic]

Hi [Name],

Given your coverage of [recent news/trend], thought you might find this useful.

We're seeing [specific data point or trend] among our [X] users. [Brief context on why this is interesting.]

A few highlights:
- [Data point 1]
- [Data point 2]
- [Data point 3]

Happy to share the full data or have our CEO provide commentary on what this means for [industry/market].

[Name]
          

Template 4: Data/Research Pitch

Subject: Exclusive data: [compelling finding]

Hi [Name],

We just analyzed [data set/time period] across our [user base/platform], and found something interesting for your [beat/column].

Key finding: [Most compelling stat in one sentence]

Other highlights:
- [Finding 2]
- [Finding 3]
- [Finding 4]

Happy to give you exclusive access to the full report before we publish, plus time with our team to discuss implications.

Let me know if you'd like the data.

[Name]
          

Template 5: Founder Story Pitch

Subject: Founder story: [compelling hook]

Hi [Name],

I know you cover [beat], and thought this founder story might resonate.

[Founder name] [compelling personal angle—what makes their journey interesting]. After [relevant experience], they built [Company] to [solve problem].

What's working: [Traction or validation]

The interesting angle: [What makes this story different from typical founder profiles]

[Founder] is available for an interview and has [photos, additional materials]. Would this be a fit for [publication/column]?

[Name]
          

Template 6: Expert Commentary Pitch

Subject: Expert available: [topic]

Hi [Name],

If you're covering [news event/trend], wanted to offer [Founder/Executive name] as a source.

[Name] has [relevant credentials—years of experience, previous roles, unique perspective]. They can speak to [specific angles]:

- [Topic 1]
- [Topic 2]
- [Topic 3]

Available for a call or can provide written comments on deadline. Just let me know what's helpful.

[Name]
          

Template 7: Follow-Up Email

Subject: Re: [Original subject line]

Hi [Name],

Wanted to follow up on my note from [day]. I know your inbox is probably slammed.

Quick update: [New development, additional data point, or time-sensitive hook]

Still happy to [original offer] if this is a fit for you. If not, totally understand—just wanted to make sure it didn't get buried.

[Name]